Mission

Strengthen the quality of the informational environment.

Vision

We want society to make decisions based on facts, data, and evidence. For this reason, we help build a news ecosystem of high journalistic and scientific rigor that promotes the construction of communities through barrier-free interaction between researchers, academics, journalists, and the audience, strengthening mutual trust, increasing engagement, and reducing news avoidance.

Values

• Trust (in people and in information);
• Democratic appreciation (after all, reliable information strengthens democracy);
• Transparency (in relationships, in information, and in company operations);
• Welcoming (to all audiences; in the possibility of publishing, freely expressing ideas);
• Security (use of data, disclosure of information, freedom of expression);
• Respect (for differences, for others' opinions, for good coexistence, for each person's freedoms);
• Free expression of ideas (comfort to express what one thinks);
• Responsibility (to comply with laws and rules);
• Culture of feedback and sincerity (among all members; speaking openly about errors and learnings);
• Creativity (insights, which will be facilitated by the culture of feedback and openness to talk about errors and learnings);
• Common sense (to guide all internal and external attitudes, personal and collective).